Couch Trip Sessions

At a particular point along the way, you will discover that you can’t do everything at once and you can’t do it all alone. Yet, you’ll also realize that the wrong kind of ‘help’ will cause more trouble than it’s worth. You need a pair of qualified hands to really grab a hold of what’s going on—and fast—and to bring to the table fresh insight and real skill to do what it takes to help make your dreams happen. You need Robin on your team. Robin is an excellent PR strategist and media liaison. She accepts a limited number of private consultation clients annually.

Check out our one-on-one coaching clinics and our
small-group workshops for Publicity Seekers.

COACHING CLINICS.
What you need to know about PR…when you need to know it. Our 90-minute coaching clinics provide the sharply focused information you need to understand and apply key PR concepts and critical promotional skills to your real-world situation.
Our coaching clinics cover specific topics. Each clinic has a core agenda but is individually centered and flexible. We know that your resources are relevant, and that your PR approach must be culturally sensitive to the diversity of your particular industry. Each coaching clinic unfolds like this: First, we look at the “what we’ve got and what we need” status. Your preliminary goals are charted. Expectation of success is defined. Stages of progress are reviewed and discussed. An action plan to 'get from Here to There' is brainstormed. Personal coaching needs are addressed that include the emotions of promotions. Support Tools that will be needed for success are identified. The “What’s Working and What’s Holding You Back” is charted. Your Next Action steps are identified and listed.

WORKSHOPS.
Our workshops provide an interactive and collaborative setting where people can identify, exchange, plan, and develop focused PR strategies. Emphasis is placed on learning to recognize big-picture benchmarks and significant turning points that will help you strategically design and launch the next level of your success. The topics for our workshops are tailored to meet the needs of the specific industry of participants, such as nonprofit leaders, writers, or business leaders. Seating capacity of 12 to 25 is preferred. Relaxed, interactive atmosphere follows a core agenda. Workshops are typically 4 hours, but can be extended to full-day programs or shortened to function as break-out modules to enhance larger conferences.


		Home \| Meet Robin \| Couch Trip Sessions \| Help Center \| Contacts

Get PR Therapy. Here are some of the topics we cover in coaching clinics, workshops, and through private consultation: Media Sound Bites. Media Coaching For The Three Stages Of Working With The Press. You And The Media You Need. Determining What Media Types Match You & Choosing Media to Achieve Market Reach Media Coaching What To Do Before Your Radio Show What To Do Before Your TV Spot What To Do Before Your Live Event Behind-the-Scenes Building Your Platform How To Create Phone Scripts For Cold Calls, Follow-Ups, Break-Throughs, And Voice Mails Juggling Time: Synchronizing Promotion, Production, And Media Motion Building Relationships: Meeting People Who Can Help Your Career How To Make Motion In The Middle How To Quit…Exit Plans, Chicken Routes, And Life Boats Building A Virtual Grassroots Campaign Surviving Creative Burn-Out How To Create Your Database So You Can Use It How to Determine what Publicity Efforts are Worth your Time Measuring Career Success: How Great is Good? How to Get Out The Starting Gate: Making the Decision to Roll. Money Matters: Sales Goals For Creative People, Their Products, And Their Services Critique Groups: Forming, Joining, And Getting What You Need Practicing Safe Stress, Avoiding Burn-out and Managing the Emotions of Promotions How to Frame Your Message Through Storytelling Promotional Strategy Understanding Press Kits, Press Releases, And Cover Letters Creating An Impressive Portfolio Building on Every PR Achievement Crafting Your Bio Designing Your Interview Topics and Sample Questions How To Create an Editorial Calendar That Makes Your E-Newsletter Rock Collecting Information to Make Powerful Press Kit Materials Leveraging Book Publicity And Author Promotions Picture This! Photo Opps, Publicity Pictures, Professional Head Shots How To Map Timelines for Special Events
	For more than a decade, Robin Blakely has provided PR Therapy for people promoting products and services, that include books, audio tapes, dvds, nonprofit services, seminars, classes, and one-on-one consulting. She has worked with CEO’s from multimillion-dollar companies, executive directors from nonprofits, best-selling authors, award-winning screenwriters, renowned artists, and creative talents from across the country. Now, it’s your turn. When the clock is ticking, the PR edge you need is the knowledge that you can succeed. It’s often empowering to learn that no other person has the passion to promote or publicize what you do better than you. In fact, attitude is everything. Use it. Your biggest PR battles can be won when you believe in who you are and what you’re doing and simply let people know. We can help you communicate your passion. PR, at its best, is really about spreading needed news to real people. Real people matter. People are the heart of good PR. Publicity is done best when it’s done for real people for the right reasons. The power of PR can genuinely change lives—including your own—for the better, forever. Build your PR mission on the belief that sharing what you do can help people who really need to know. We can help you take an authentic approach to your promotions. Good PR strategy can help you reach your target audience while helping to open the floodgates to better finances in the process. If you can dream it (and you already know you can dream it) you can successfully find a way to harness the power of PR to help make your personal dreams and professional goals happen. We can help you design your platform to jumpstart and sustain needed growth.

	At a particular point along the way, you will discover that you can’t do everything at once and you can’t do it all alone. Yet, you’ll also realize that the wrong kind of ‘help’ will cause more trouble than it’s worth. You need a pair of qualified hands to really grab a hold of what’s going on—and fast—and to bring to the table fresh insight and real skill to do what it takes to help make your dreams happen. You need Robin on your team. Robin is an excellent PR strategist and media liaison. She accepts a limited number of private consultation clients annually. Check out our one-on-one coaching clinics and our small-group workshops for Publicity Seekers. COACHING CLINICS. What you need to know about PR…when you need to know it. Our 90-minute coaching clinics provide the sharply focused information you need to understand and apply key PR concepts and critical promotional skills to your real-world situation. Our coaching clinics cover specific topics. Each clinic has a core agenda but is individually centered and flexible. We know that your resources are relevant, and that your PR approach must be culturally sensitive to the diversity of your particular industry. Each coaching clinic unfolds like this: First, we look at the “what we’ve got and what we need” status. Your preliminary goals are charted. Expectation of success is defined. Stages of progress are reviewed and discussed. An action plan to 'get from Here to There' is brainstormed. Personal coaching needs are addressed that include the emotions of promotions. Support Tools that will be needed for success are identified. The “What’s Working and What’s Holding You Back” is charted. Your Next Action steps are identified and listed. WORKSHOPS. Our workshops provide an interactive and collaborative setting where people can identify, exchange, plan, and develop focused PR strategies. Emphasis is placed on learning to recognize big-picture benchmarks and significant turning points that will help you strategically design and launch the next level of your success. The topics for our workshops are tailored to meet the needs of the specific industry of participants, such as nonprofit leaders, writers, or business leaders. Seating capacity of 12 to 25 is preferred. Relaxed, interactive atmosphere follows a core agenda. Workshops are typically 4 hours, but can be extended to full-day programs or shortened to function as break-out modules to enhance larger conferences.